Google Analytics – how to gather and interpret user data?

Who are your website’s or app’s users? What do you know about them? How to understand the data from Google Analytics? GA reports can provide us with a multitude of information. Some are useful, other demand proper interpretation or can simply be omitted. Which are which? We’ll try to explain. Who are the “Users”? When […]

Analytics in UX design

While launching a UX process, we undertake the goal of finding a perfect solution for a certain problem. We use varied methods to understand the business assumptions better, get to know the users, recognize the environment for the product or service, the competition, and technological capacities. We apply cognitive methods which give us qualitative insights. […]

Microinteraction: a small but essential design element

The current market is very competitive, with thousands of products that fulfill the same purpose. Microinteractions and animations are the magic things that keep us coming back to the products we love, but you have to use them deliberately. Microinteractions are rather small and single-purpose focused events that occur within apps. The ideal microinteraction helps […]

10 Popular IT Acronyms You Need To Know

If you work with a digital agency, you probably will hear some of the acronyms we explain below. Knowing them is crucial not only for communication but also for a better understanding of the process of software development. Why do we use acronyms anyway? Well, it’s just convenient. We probably don’t save hours, but saying […]

Start a Career in a Digital Agency This Year

It’s a brand new year and some of you might consider your next career move for 2020. You want your job to be challenging and rewarding and of course to get well paid. You can find all of that in a digital agency that creates software for international clients. The high and growing demand for […]