Who are your website’s or app’s users? What do you know about them? How to understand the data from Google Analytics? GA reports can provide us with a multitude of information. Some are useful, other demand proper interpretation or can simply be omitted. Which are which? We’ll try to explain. Who are the “Users”? When […]
Tag Archives: UX
MoSCoW method in digital products design
Prioritization is one of the things we need to do for all the steps in the project creation. We can use a lot of different techniques to make these decisions easier and faster. Below, we say a little bit more about one of the most common methods we often use in workshops. What is MoSCoW […]
Analytics in UX design
While launching a UX process, we undertake the goal of finding a perfect solution for a certain problem. We use varied methods to understand the business assumptions better, get to know the users, recognize the environment for the product or service, the competition, and technological capacities. We apply cognitive methods which give us qualitative insights. […]
Listening to users – worth it?
Probably everyone by now has heard a story about Henry Ford declaring that if he asked people what they want, they would reply that a faster horse. So, why bother asking future users of your product about their needs? You are a visionaire (or in our case – a designer), you know what to do! […]
Microinteraction: a small but essential design element
The current market is very competitive, with thousands of products that fulfill the same purpose. Microinteractions and animations are the magic things that keep us coming back to the products we love, but you have to use them deliberately. Microinteractions are rather small and single-purpose focused events that occur within apps. The ideal microinteraction helps […]
Take Your App for a Test Drive with Using Prototype
The primary definition of the word “prototype” is: the first example of something, such as a machine or other industrial product, from which all later forms are developed. In my opinion, it is a clue about this topic because we currently have a lot of definitions and variations for this word. Of course, we (as […]
What Does it Take to Develop an App of the Year?
InPost mobile application created by iteo won 1st prize in Mobile Trends Awards! This app is a native solution developed by the iteo team, with a total of 3 million downloads and also a number 1 in app stores in Poland. It helps InPost customers track their parcels. The app is especially appreciated by the […]
10 Popular IT Acronyms You Need To Know
If you work with a digital agency, you probably will hear some of the acronyms we explain below. Knowing them is crucial not only for communication but also for a better understanding of the process of software development. Why do we use acronyms anyway? Well, it’s just convenient. We probably don’t save hours, but saying […]
Start a Career in a Digital Agency This Year
It’s a brand new year and some of you might consider your next career move for 2020. You want your job to be challenging and rewarding and of course to get well paid. You can find all of that in a digital agency that creates software for international clients. The high and growing demand for […]
The Why and How of Wireframes
It seems like a lot of people have already written something about wireframes – but we still want to add our thoughts on that topic. This will help you understand why they are such an important step in our design process. We will explain how those are created, used and translated into a full product. […]