#Iteoviduals #3: Łukasz Koszentka

1. What made you join Iteo? Tell us your story!

What made me join Iteo? Well, the job offer! And for real – the need for changes. At that time I was working for the big corporation and wanted to join the smaller and more skilled team. Funnily enough, I knew that I found exactly what I was looking for after the first recruitment interview here.

2. Do you remember your first day or first few days at Iteo? What was it like?

I remember it perfectly because we had pizza that day! And because the way to this man’s heart is through his stomach, I knew I came to the right place (laugh). But talking seriously, I remember feeling that my career in IT industry actually started that day, and I really enjoyed my newly found developer life.

3. What is your biggest professional goal you would wish to achieve?

It depends on the season of the year. I’m not kidding. For about three months in every year, I want to have my own company, something like Iteo. The next three months I wish to launch my own startup. Then I want to study physics and work in some physical laboratory, and for the last three months of the year, I want to at least code for some physical laboratory.

I have a soft spot in my heart for the physics, however, I don’t have any abilities in that matter… yet. But when I finally have some spare time, I would really like to study physics, even only for my own satisfaction and interest.

4. Say the first thing that will come to your mind: Who is your biggest inspiration?

Okay, now write down exactly as I say: my parents, because I got the best features from each of them, also they taught me to notice my mistakes so I’m able to fix them. Now, because Bartek (Bartosz Kulis, iOS Team Leader) will be reading this: of course Bartek, he manages the team perfectly and in overall the bestest team leader ever AND I SAY IT VERY CLEARLY (laugh).

5. Who did you want to be in the future when you were a kid?

Han Solo. Just think about it: he spent his life brawling around the galaxy, had lots of incredible adventures and ended up with Princess Leia. Sounds like pretty decent life, doesn’t it?
And yes, my love for physics began with the childish fascination with cosmos.

6. If you were a fictional character (from a cartoon, movie or game) who would you be and why?

Once again – it highly depends, because I get involved in every great universum – saving the world in Gothic, being the demigod from the World of Warcraft, even watching TV series, such as Lucifer (by the way, what a great guy). Every time I play an awesome game, watch a captivating movie or read a fascinating book, I find myself getting into character of the main hero.

7. Imagine you are on a desert island. You can choose one person from the entire team to keep you company. Who would it be and why?

If you were to ask me four months ago, I would most definitely say Adrian (Adrian Zdanowicz, once our iOS Developer, off to Barcelona), as we were best buds. We would probably throw the most legendary party in the history of that poor island. As for now, I will say Maciek (Maciej Zajda, iOS Developer), because we are able to argue for so long and so loudly, that someone would most probably save us just to silence us for a moment.

8. The most important question: iOS or Android?!

I like things that actually work. So most definitely iOS (evil laugh).

Misconceptions About UX Design

Although the concept of User Experience is already well-known and respected, some still fail to understand what the UX Design even means. Because, let’s be honest – that doesn’t sound very logical that you can design someone else’s experience. UX may be a factor that influences the overall rating of the product, but you cannot predict things like that… or can you?

What even is a User Experience?

Looking for an accurate definition that comes from actual practice and wasn’t just made to sound pretty, I found out that you can’t simply talk about UX as about one single action you’ve done and can forget about. It’s more like a process of trying to balance needs.
There are three subjects you want to please. Firstly – your pocket, and as harsh as it may sound, you always have to remember that business is, well, business. Secondly – your users, that should be able to find your product useful. Lastly – technology reality, which is crucial, because it’s technology that allows the product to exist.

If you won’t think about business requirements and purposes, the outcome may be great but unprofitable, so forget about its maintenance. If you ignore users’ needs, well, your product will be simply unwanted, unappealing and practically pointless. Lastly, if you don’t care about technical intricacies, the application won’t even come to life at all.

Now we have some basis to begin with. UX is the subjective feeling that the customer has while using the product. And UX Design is the perfect balance between what the users want and need, what the agency is able to deliver and what the owner is able to afford.

What User Experience most definitely isn’t?

UX Design isn’t just a step in the overall development. Repeat after me. You cannot assume that something will work just because you said so. Actually, it’s more like a whole process, when you begin with the idea, then you do a lot of research, as a result you create concepts, you test them, analyze the outcome, and then you do it all again. Remember about the concept of a compromise – at every stage you have to take into consideration if you can do it (technical aspect), if you can afford it (economical aspect) and if people want you to do it (people aspect).

As you have probably already noticed, that’s a lot of work to do. UX Design is a highly interdisciplinary field, as it requires not only the designing skills, but also ability to analyze and examine, as well as the knowledge of human mentality and psychological processes. That’s a lot. Most UX Design specialists agree that you shouldn’t expect one person to take care of all of these. If UX Design is a collaboration of multiple values, in order to achieve it you have to involve multiple specialists. Moreover, it’s best to think about it as a teamwork of all of the people involved – so UX Designers (with emphasis on the plural form), product owners and users.

There are many myths that may hold you back from making great UX design. Some of them exist because of stereotypical ways of thinking, others used to be marked as valid but are no longer relevant. Let’s talk about what many people consider to be common knowledge, but actually may be very destructive towards your products’ UX.

Your experience is enough

You made so many great products that succeeded, why waste time and money on doing research and analysis once again? You already know the answers and can predict users’ reactions. You know what they want and how to do it. Am I right?

No, absolutely not. Actually it’s quite the opposite – people are completely unpredictable. Some solutions that may work for one product may be completely irrelevant with the other. There are so many factors that may influence audience behavior that you are obliged to test and try every time. Keep your eyes open even if you are a specialist.

Aesthetic doesn’t matter

There is that trend of creating things that aren’t pleasant to look at but their usability is top shelf. You can find products that look bad yet perform greatly, and they are loved and respected. However, it works only for two types of products: those existing since forever, where outdated design increases users’ nostalgia, and for those who want to be different and shocking, hiding behind the idea of focusing on functionality.

Nevertheless, beautiful things make us feel better, that’s a fact. They are not only attractive but also hold user’s attention. Don’t get me wrong, you don’t have to be generic with your design – just find your characteristic aesthetic and stick to it. Remember, beauty can also be considered as functionality.

Your way of thinking is the same as your users

Oh boy, if you believe it, you’re going to have a bad time. As I mentioned before, people aren’t predictable, as well as they aren’t rational and also they may have completely different priorities and motivations.

Remember, your way of thinking is already influenced by your knowledge about design and technology. Also, each person is an individual, and there are many factors that may have affected their way of thinking. Always test your ideas, you may be surprised how much your and your users point of view may differ.

More is more

Lots of people tend to think that if they create an application allowing people to order food from the nearest restaurants, it should also allow them to calculate the calories outcome, send the meal recipe via e-mail and share the information how many proteins and carbohydrates you got via Facebook.

People just want to order something tasty. They don’t need all of that. You will waste your time and resources on something that nobody will ever use. It’s not a contest which application will have the highest number of usabilities. It’s quality, not quantity that matters. Additional features are great, but begin with the core and test every special before you get fully involved.

Conclusion?

I will conclude my reasoning with words of Joel Spolsky, famous software engineer and writer. In all of his wisdom and knowledge,  Spolsky said:

“Usability is not everything. If usability engineers designed a nightclub, it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy-to-find bathrooms. But nobody would be there. They would all be down the street at Coyote Ugly pouring beer on each other”

No more explanation needed. Now go and design some experiences!

#Iteoviduals #2: Aleksandra Prorok

1. What made you join Iteo? Tell us your story!

To be honest, that was kinda accident. I came to Iteo to replace a friend. At first I was supposed to take care of sales activities, but I quickly took over other responsibilities, such as invoicing, office management and HR. It was 2015, we were a small team consisting of ten people or such… so I had the opportunity to watch Iteo team grow over the years.

2. Do you remember your first day or first few days at Iteo? What was it like?

Incredibly hot. I’m serious. It was the beginning of September and we had the hottest days of that summer and everyone was melting, and apart from that? I have great memories of my first few days, guys from the development team were very nice and helpful, they were patient enough to answer all of my questions and I really appreciated that.

3. What is your biggest professional goal you would wish to achieve?

I don’t have a very specific goal yet – but rather a direction I would like to follow. I really like working with people. HR activities give me the most satisfaction. I think that the exact aim will clarify as I develop myself and get to know my personal scope of interests.

4. Say the first thing that will come to your mind: Who is your biggest inspiration?

Once again, I don’t think I have one particular person I take inspiration from.These are more the certain character traits in some people that make me feel inspired. I admire people that are able to set and then achieve their goals thanks to their hard work and self-motivation. Strong characters impress me and motivate to be such a person myself. I appreciate people that care about self-improvement, yet keep the common sense and don’t lose their minds trying to chase an impossible aim.

5. Who did you want to be in the future when you were a kid?

I had many ideas! I even wanted to be an archeologists, although I have no idea how I got so interested in that topic. I wasn’t even that much into diggin in the sandbox! (laugh). Later on, I wanted to be a teacher for a while, but growing older I started to notice how ungrateful this profession can be. However, the need to work with other people remained.

6. If you were a fictional character (from a cartoon, movie or game) who would you be and why?

First character that came to my mind? The Donkey from “Shrek”. I think I’m as cheerful as him and stay positive no matter what. And I’m known to be the source of the most random fun facts! On the second thought though, I think I would be the fusion of Donkey and Puss in Boots, as Puss always keeps Donkey under control! So I would be Donkey in Boots (laugh).

7. Imagine you are on a desert island. You can choose one person from the entire team to keep you company. Who would it be and why?

Jola (Head of US operations). We’ve cooperated many times and were always able to find a common ground and achieve a certain goal. No matter how difficult the situation might be, we always succeeded. And I’m not talking about job-related things only. So the choice is obvious for me!

8. The most important question: iOS or Android?!

I don’t really care to be perfectly honest, I can operate on both. Equality first and foremost! (laugh)

How MVP helps achieve success?

If you have ever asked Uncle Google what an MVP is, you probably ended up being very confused, looking for the connection between NBA, Michael Jordan and application development. Then you go to ask Auntie Wikipedia and become even more disoriented, finding out that there is not only the Most Valuable Player, but also ones like Microsoft Most Valuable Professional, Model View Presenter, Mitral Valve Prolapse and even Montel Vontavious Porter, an American wrestler. But the MVP we are going to talk about translates into Minimum Viable Product.

Googled that phrase already? Ok, so you have probably already seen the famous image showing two possible ways of developing a product based on the car metaphor.

The first one is building the car step by step, starting from the wheels, the chassis, through the car body and voila, the whole car is completed. No test drive, no checking out functionalities, no place for users’ response.

Then there is the second way, where you begin by constructing a skateboard, scooter, bike, motorbike and finally – a car. It was supposed to show benefits of using an MVP while developing a product.

Well, that image may be popular, but it is also slightly misleading. A Minimum Viable Product can be defined as the minimal usability of a project, so a set of the most crucial features without which the product wouldn’t serve its purpose.

An MVP is the basic form of your product that you can already put on the market and show to your customers. So it is neither the prototype nor the mockup, but also not a fully developed creation. Now you may be wondering – what’s the point of a procedure like that, then?

Go bold or go home?

Every good product is a solution – it is supposed to answer a question the customer asked. At the very beginning you can only assume your users’ desires. Without their feedback you won’t be able to meet their expectations in a more exact matter. The idea itself is probably going to be at least a little revised, in order to match up with clients’ needs in a more effective way.

Remember that it is not you that will be using your product on daily basis. So even if you find your idea extremely cool, usable and innovative, it may not be the case when it comes to your potential customers.

A lot of people think that the idea of an MVP completely misses the mark. Why should you put any effort in creating something like that? What’s the point of spreading oneself too thin? Shouldn’t we rather focus on making our product fully functional from the very beginning? Not to mention putting this ridiculous thing on the market. This way you are decreasing the level of the so-called wow factor drastically – when the fully-finished product will be finally released nobody is going to be amazed anymore!

The problem is – nobody can assure you that your idea, no matter how great it is, will work out in practice. Users can love it or not, even the most experienced inventors cannot fully predict their target’s reaction. What it means is that it’s really risky to invest your time and money in something that may be a spectacular disaster.

Try to think about an MVP as a process of learning. It is all about investing a minimal amount of time and money in order to find out if your idea gets along. However, minimal viability doesn’t necessarily equal low quality – remember that your project will be based on your MVP. But don’t worry if it is really simple – there will be a lot of place and time for everything in the future. Reid Hoffman, founder of LinkedIn, said that “If you are not embarrassed by the first version of your product, you’ve launched too late”.

What about some examples of MVPs done right? It sure will help you get the idea. You may be surprised how many big companies started as humble little projects and start-ups.

Praising the simplicity: Apple

Although it may sound like a joke today, the idea behind the first Apple computer was to keep its construction inexpensive, fast and simple. When Steve Wozniak, co-founder of the company, built the first computer called Apple I, he made it plain and typewriter-like looking. It didn’t even had its own screen -it shared it with the TV.

Later, Wozniak explained that his goal wasn’t to create something every inventor should look up to, but to show everyone that a computer can be made cheaply, with little resources, as long as you are creative and clever.

Asking the customers: Dropbox

When Drew Houston, Dropbox co-founder and CEO, wanted to built his application, he was aware that there was already a huge competition on the market – there were a lot of start-ups offering cloud-storage services. Instead of believing in his idea blindly, he posted a video on the Hacker News, explaining how Dropbox works. And since none of the already released  competitive products met all of the users expectations, people showed their interest in Dropbox.

The team received enormous response, collecting not only helpful comments, but also over 75 thousands of email addresses in just one day. This way they were sure that their product will have an audience, and also realized which features should be developed, and which didn’t find any use.

Socialising employees: Twitter

Globally known blue bird started internally – within Odeo, the podcasting company. The idea was simple: to allow people to share short text messages within small groups. Odeo employees were literally obsessed with the product, to the point where they began racking up “monthly SMS bills totaling hundreds of dollars” (as reported by Business Insider).

Their reaction encouraged the team responsible for development of twittr – because that was the product’s first name – to start thinking seriously about their project. It morphed from a little social networking service into a tool allowing you to not only communicate with friends and strangers, but also to have continuous access to news and information. When released to the public, the platform became a huge success.

Learning from mistakes: Groupon

Andrew Mason had a great idea – to create a site where people could unite and accomplish goals they were unable to achieve alone. Mason was so confident about his vision that he spent eleven months working on it, and then launched it immediately. But the platform, named The Point, despite being based on a nice idea, turned out to be a flop.

Instead of giving up or making the same mistake again, he quickly rebuilt the website and set up a WordPress blog called The Daily Groupon. Mason kept it extremely simple, with daily deals posted as blog posts. Moreover, head of customer support spending three hours every day on writing emails to the customers personally. Also, all of the emails contained a manually generated pdf with the details of a chosen deal.

Sounds unprofessional? But it worked. Without investing in software, Groupon’s team was able to check out if their second idea would be more successful than the first one. And it turned out to be so. The time for professional development came later.

Through the fake door: Zappos

In 1999, people weren’t so sure about shopping online. Buying shoes without a chance of measurement sounded a little abstract. However, Nick Swinmurn decided to give it a try – and chose a very controversial method of doing it. He set up a website which pretended to be an online shoe store. But for real, Swinmurn just went to the nearest shop that offered footwear and took some pictures. When someone ordered shoes through the online store, he would buy the chosen pair from a real-life shop and send it to the customer. But wait! He made no profit out of this quasi-business this way – you will say. He sure didn’t, but it wasn’t entirely about making money – but about getting information. And information is worth more than solid gold.

What he did is called a fake door testing methodology. Basically, you are setting up a website offering some kind of services. You advertise your website and let users register, then you send them an email saying “Sorry, but this service is not available yet, we will inform you about its availability later”. You don’t make any money out of it, but can clearly see how many people are interested in your services. Fake door testing is quite a risky method. People may feel cheated on and your credibility may decrease. Yet, for some projects it worked. Enough to say that in 2009 Zappos was acquired by Amazon for 1.2 billion dollars.

Of a genius and a fraud: Facebook

Finally, there is a story about the most famous social networking site in the history of the Internet. Though it is not a pleasurable story.

In 2003, nerdy Harvard student of the second year, named Mark, developed a simple website called Facemash. It was a very typical game for an entitled college superstars – it displayed two randomly chosen photos of Harvard students and allowed you to decide which one of them is hot, and which one is not. Yes, it was just as silly as it sounds, but also extremely popular. It attracted 450 visitors in its first four hours online. However, the site was shut down a few days later by the Harvard administration, due to the fact that Mark has stolen photos from the yearbooks, which violated copyrights and individual privacy of the students.

But Mark, or more precisely Mark Zuckerberg, is not the type of person who steps back after a storm. Now known as a talented developer, he attracted attention of Winklevoss brothers, senior year students. They wanted him to help finish the code of their project called HarvardConnection. Highly inspired by the project he was supposed to support, he agreed and started to develop his own product. Then for a few months he was sabotaging Winklevoss brother’s project, continuously delaying the date of its release in order to be first to launch his platform. The same semester TheFacebook was born – database of Harvard students online, so a tool that allowed them to keep in touch with each other, almost the exact copy of the HarvardConnection.

Cameron and Tyler Winklevoss accused Zuckerberg of misleading them and stealing their idea, but he didn’t really care. Only one month after its launch, TheFacebook expanded to  universities of Stanford, Columbia and Yale. Later on, it also took over all Ivy League and Boston-area schools, as well as most universities in the United Alteo in California. Renamed as Facebook, the service gained 6 million users in one year.

Its further expansion was fast and effective. Facebook launched a high school version in 2005, then allowed the employees of several big companies to join in, and in 2006 finally opened up for everyone aged 13 and older, requiring as little as a valid email address.

Facebook’s history shows that sometimes genius may go hand in hand with insolence and that big ideas not always  have noble motives or estimable beginnings. Whether you admire Mark Zuckerberg’s persona or just the opposite, we do not recommend following his footsteps in this matter.

Most Valuable Practice

As you probably already noticed, creating an MVP is not only a good idea, but also a necessity. It is your first experiment, first simple answer for the user’s question. Moreover, will also be able to see your idea turning into something tangible and decide if it is something you were shooting towards. Maybe there is someone who developed almost the same idea but did it better than you? Or maybe you are trying to solve a problem that doesn’t even exist?

There is a difference between being confident about your concept and blindly believing that it has no flaws and people will love it instantly. Stay open-minded, creative and don’t be afraid of changes.

Learn from the best, and remember – the Rome wasn’t built in a day. And neither was  Facebook.

#Iteoviduals #1: Kamila Figura

1. What made you join Iteo? Tell us your story!

I was recommended by a friend who worked at Iteo as a developer at the time. I wasn’t looking for a stable job those days, as I was working as a freelancer, but Jerzy (Iteo’s CEO) persuaded me to come over and share a few words with the team.

I really liked the friendly atmosphere, and to be perfectly honest – working as a freelancer for quite some time now left me craving for some teamwork! Each time I talked to Jerzy, I felt more and more convinced and hyped for that partnership. Finally, I decided to go for it.

2. Do you remember your first day or first few days at Iteo? What was it like?

We were such a small team these days! These were the absolute beginnings of Iteo’s activity, we were all sitting in one office and I was the only designer in the room. When we started to increase in number, and developers of each team gained a separate room on their own, I began to migrate all around the office, sometimes working with the Android team, sometimes with the iOS and sometimes with web developers. That was a really interesting experience.

Initially, I was helping developers with the design we were receiving from external sources, but later on I started to work on our personal Iteo branding and developed our custom design. Emphasizing the importance of creating a unique visual identity brought great results – since then, the design team has increased eightfold and is widely appreciated for creating exceptional, modern design.

3. What is your biggest professional goal you would wish to achieve?

I’m not sure if I would call it the biggest – I have many goals I would like to achieve – but one of my aims is to create and be the part of a great, diversified, self-motivated design team.

I strongly believe in the importance of gathering the group of people that can compliment and can learn from each other. I’m glad that currently our design team includes specialists from many different fields – differences are what really stimulate the creative process. That’s just the beginning, but I can already see how much we learn and how great the results are. The design we create really stands out and is visible, what is the outcome of several minds with different approaches working together.

As for my more personal aim, I would like to create more interdisciplinary forms of art, apart from my digital design. I find inspiration in colors, lights, sounds, movement, all kinds of artistic incentives that really stimulate my brain. Exhibitions, concerts, happenings, I never have enough. I would love to not only be the receiver of such, but also the creator, and to affect viewers’ emotions as much as other artists’ creations affect mine.

Moreover, I’m all about travelling and taking part in conferences, recently we also started taking an active part as speakers at such. I remember the times when I used to attend such conferences and soak up the knowledge and excitement, now I would love to become someone to share all the experience and positive feelings. I cherish seeing that positive madness in young designer’s eyes!

4. Say the first thing that will come to your mind: Who is your biggest inspiration?

Such a difficult question for a designer! Colorwise, recently Baugasm and in general, from the movies I love Jim Jarmusch, and from the Polish poster creators – Waldemar Świerzy. On daily basis, as corny as it may sound, my mates from work 🙂 In between all the fooling around and hard work too, we always push each other’s creative boundaries, we have something special going. But what gets my juices going the most I guess, would be the travelling, brings me the most inspirations of all, charges me with images I could never make up in my head artificially.

5. Who did you want to be in the future when you were a kid?

I was such a gadabout! I was travelling a lot with my parents, and later on, as a teenager and a college student, I used to hitch-hike all around Europe. I used to think that I’m going to be the next Pawlikowska. I even wrote a letter to her! (laugh) It was before Internet began to have all the answers.

Anyway, I moved abroad and everybody was telling me that now there is no return, the world of travelling will consume me to the very end. But I found myself so fascinated by all the museums, exhibitions and performances I have seen, that I started craving for more artistic knowledge. I remember seeing the exhibition of Polish Poster School at New Yorks’ MoMA. It triggered me to come back and learn art, as art was the only thing that might win over the hunger for travelling in my guts.

Fortunately, my current job allows me to be both a creator and a traveller at the same time.

6. If you were a fictional character (from a cartoon, movie or game) who would you be and why?

Yennefer from the Witcher series… Yeah, I know, it’s such a cliché to want to be a strong and independent woman who gets what she wants and do how she pleases, never grows old, ends up with Geralt and on top of that can also do magic 😀

7. Imagine you are on a desert island. You can choose one person from the entire team to keep you company. Who would it be and why?

Kind of an obvious choice for me… with Kasia! (Kasia Ochocka, Digital Product Designer) because she’s just a blast to hang out with no matter the circumstances…and hot beach, crystal ocean, fruits… with some coconut alcohol we’d have the time of our lives 😉

8. The most important question: iOS or Android?!

No surprise here! I’m an Apple baby. But it is mainly caused by the fact that their software is simply dedicated to designers. Any designing programs are launched for the Apple’s devices in the first place, and I’m really used to operating on them. No snobbism, just a more practical choice!

Why Workshops Matter That Much

You have the most brilliant idea. You have the support. You have the money. You even have the agency – you have chosen them carefully, having seen their portfolio so many times that you could draw their logo from memory. Your wife moved to the couch two weeks ago, complaining that in your sleep you mumble about someone who is agile (and you should probably tell her already that you don’t have a lover – or at least not in the sense she perceives it).

You are ready! What else is there for you to wait for? A few emails back and forth between you and the agency  and your beloved app child will be ready to be developed. Of course. There is only one problem – it won’t.

Imagine that you need a cake

You have your birthday coming soon. And you need a cake for you and your friends to enjoy. But not just any cake – it has to be truly special, delicious, tempting, done your way. So you call the bakery, tell them that it is supposed to be a birthday cake, that you like vanilla and strawberries, and you are sending them an email with photos of the cakes you find appealing. You wait for the results in excitement.

Time passes. The bakery calls you from time to time, asking about many things. You change your mind constantly, suddenly not so sure about your earlier decisions. That’s why when your birthday comes, the cake still isn’t ready. It is late in the evening when your special delivery finally arrives. You unpack your little miracle… and you are disappointed. Yes, it looks pretty yummy, but this is not what you expected.

You like vanilla and strawberries – you demanded so many times for the bakery to use both – but suddenly you realise that you don’t like them combined. Also, on the photo you found and sent to the bakery, you liked the look of tiny meringues all over the top of the pastry, but on your cake you don’t like it anymore. Plus, meringues are far more expensive than you thought! Finally, you just found out that you are allergic to a certain type of  sour cream that was used in your cake.

The cake is well made, that’s for sure. All of the ingredients are really top-notch. The bakers, the decorators, the entire team are true professionals. And the final impression would be so great, if only… if only they knew what you exactly wanted!

Creating an application is a complicated process which requires involvement of far more people than baking a cake. You don’t want the situation like the one mentioned above to happen. Every project, little or big, requires spending a couple of days on just planning itself.  And this is where the workshop steps in.

Communication is everything

As a product owner, you want it to be just the way you imagine it. Yet you have to remember – this beautiful picture exists only in your head.  You need a couple of deep conversations and brainstorming sessions with our team to make us understand it.

When you go to the workshop, you take all the ideas, notes, printed pictures and examples of products that you want to take the inspiration from. You have time to talk about your project – and we want to listen. We will ask you many questions to fully understand what you desire. We will analyze every single piece of content you brought with you. We will research competitive products that you would like us to take an inspiration from. Prepare to talk, talk and talk even more.

Dream team

During the workshops, you are treated very seriously. Designing an app has many aspects that have to be handled by professionals of every kind. That’s why you will meet the project manager, the UX/UI designers, the iOS and Android developers, also Front-end and Back-end experts, working with .NET or Python. Team members are fitted for your project and chosen accordingly to the technologies and type of expertise you need.

Speaking from our experience, the developers are also the valuable part of the UX team, as they know the best practical solutions. Our designers will prepare low-fidelity wireframes to visualise your ideas. Then also the high-fidelity ones in Sketch. As an output, you’ll get a clickable prototype made in InVision – a model of your application that you can see and test on your own smartphone.

Creative experience

Workshops are more than just a  meeting with your agency – it is an experience. You have – depending on your preferences – up to three days to tell us what you need. And we can assure you – those days will be very intense.  And it is not only us who will be using our creativity. You will take an active role in designing the product, as well. We will be asking for your feedback at every stage. At the end of the day you will be richer in experience and knowledge, probably really tired but really excited at the same time.

What do you receive?

Workshops are very valuable for us. Thanks to them, we get to know you as well as your idea, needs and expectations, so we can serve you better. Now we can start creating your app. And for all the things that you get…

  • Mutual understanding of needs and ideas
  • Experience of direct participation in developing your product
  • Knowledge about the process of making an application
  • More accurate estimate of the service
  • Functional feedback
  • Having your ideas verified immediately, and you are told how to implement them in most effective and efficient wayErrors are being corrected continuously
  • Time (you don’t waste it on waiting for feedback, big amendments caused by misunderstandings and developing ineffective concepts)
  • Mockups and wireframes
  • Sometimes the technical specification, as well

and last but not least,

  • New friends among our team and lots of pizza 😉

Better safe than sorry

It is easier to invest your time and money at the very beginning so as a result, further development comes out much smoother. As you can see, thanks to our workshops we can serve you as an advisor and validate your idea not only from technical, but also business point of view.  It is the most effective way to begin our cooperation. And trust us – through this form of communication, developing your application will be a piece of (birthday) cake for both of us.