Practical guide to classify errors in UX Audit

UX Audit is a quick and effective way to verify the usability of a product. It gives an opportunity to look at it from a different perspective, and thus obtain objective evaluation and valuable recommendations. However, sometimes clients can be overwhelmed when receiving an extensive document full of indicated errors and fixing proposals. How can […]

Google Analytics – how to gather and interpret user data?

Who are your website’s or app’s users? What do you know about them? How to understand the data from Google Analytics? GA reports can provide us with a multitude of information. Some are useful, other demand proper interpretation or can simply be omitted. Which are which? We’ll try to explain. Who are the “Users”? When […]