Microinteraction: a small but essential design element

The current market is very competitive, with thousands of products that fulfill the same purpose. Microinteractions and animations are the magic things that keep us coming back to the products we love, but you have to use them deliberately. Microinteractions are rather small and single-purpose focused events that occur within apps. The ideal microinteraction helps […]

The Next Big Thing: Illustration trends for 2020

The background Last month my colleagues wrote about our expectations in UX and UI design for this year, also mentioning illustration. As a UI Designer, but also an illustrator, I try to keep up with new trends. Of course, it’s not necessary to follow them – but it’s great to see what other illustrators create, […]

UX and UI Design Trends for 2020

We’ve asked iteo design team about 2020 trends in their field. Our UX Team Leader Magdalena and Senior Product Designer Kasia share their thoughts about the future of UX and UI design in the next 12 months. Magdalena Brzuska, UX Team Leader: When it comes to User Experience design, I’m not sure if we can […]

The Why and How of Stakeholders Mapping

In most cases, if you ask your client about the most important factor of his product’s success you will get the answer – “users”. And let’s be honest, this is a pretty good answer. More and more often the owners of a product are aware of the fact that they have to take under consideration […]