Google Analytics – how to gather and interpret user data?

Who are your website’s or app’s users? What do you know about them? How to understand the data from Google Analytics? GA reports can provide us with a multitude of information. Some are useful, other demand proper interpretation or can simply be omitted. Which are which? We’ll try to explain. Who are the “Users”? When […]

Analytics in UX design

While launching a UX process, we undertake the goal of finding a perfect solution for a certain problem. We use varied methods to understand the business assumptions better, get to know the users, recognize the environment for the product or service, the competition, and technological capacities. We apply cognitive methods which give us qualitative insights. […]

Beautiful UI Tests with Kaspresso

Idea of UI tests Many companies around the world employ manual testing for applications and they have their reasons. The advantages are multiplicitous, including a personal contact, understanding of the priorities, and inquisitiveness.  What’s more, UI tests in a long-term project may improve some aspects of QA which testers are struggling with. I have listed […]

Microinteraction: a small but essential design element

The current market is very competitive, with thousands of products that fulfill the same purpose. Microinteractions and animations are the magic things that keep us coming back to the products we love, but you have to use them deliberately. Microinteractions are rather small and single-purpose focused events that occur within apps. The ideal microinteraction helps […]