Google Analytics – how to gather and interpret user data?

Who are your website’s or app’s users? What do you know about them? How to understand the data from Google Analytics? GA reports can provide us with a multitude of information. Some are useful, other demand proper interpretation or can simply be omitted. Which are which? We’ll try to explain. Who are the “Users”? When […]

Transforming a MedTech business using telemedicine

If you have a business that offers medical products and services, you might wonder what could be the next step in the expansion strategy for your brand. And COVID-19 pandemic determined the direction for many healthcare companies – telemedicine. Because when people can’t leave their homes, they still need to consult their doctor. Telemedicine has […]